This message was inspired by a free call you can attend Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business For Them http://budurl.com/hotprograms
Your prospect says: “OK, I’m intrigued by your message! You’ve got a lot of products and programs. Which one should I buy?”
So … what do you answer?
But the question is: Do you have one?
Your signature product usually will be a digital download in the range of $97 to $697 but might be as high as $997. You offer your signature product to prospective clients, who often will follow up with requests to work with you in person. Regardless, they get a clearer sense of who you are and they have taken steps to address their challenges.
A signature product often seems like a major undertaking, with a big tabbed binder and a bunch of CDs. The truth is, your signature product can be an ebook or a recording.
Many service business owners feel they don’t know enough. If you’ve been working with clients who respond favorably and even give you referrals, you most likely have something to offer. And here’s a surprise: the act of creating your signature product helps you crystallize your knowledge and build your skills.
Your signature product gives you these 5 benefits:
Benefit #1 – Leverage your time
Typically customers buy your product and use it on their own. These days it’s common to build in some interaction, especially at the upper price points. But you earn considerably more per hour than you would with one-to-one consulting, coaching, planning or other service delivery.
Benefit #2 – Gain credibility.
The fact that you’ve created a signature product demonstrates many qualities. You’ve got enough knowledge to create a product. You’ve got commitment to your business that’s way above average.
Typically your system will be set up in steps, so you demonstrate that you’ve thought out your solutions. You won’t be giving people some fluffy theory but instead they’ll get solid “how tos.”
Benefit #3 – Gives prospective clients evidence of change.
As people work through your system, they will see evidence that they are in a better place. Their situation has improved. They are more likely to come back to you for solutions to the next challenge and the next.
However, it’s important to realize that many people will buy your product and leave it on their hard drive. In a way, you’ve also demonstrated a need: if their problem remains unsolved, they may realize they are not DIYers in this area. They’ll need your help, whether it’s a completed project or a series of one-to-one sessions where they’re accountable.
Benefit #4 - Enjoy access to more opportunities and JVs.
Everyone wants to JV with successful business owners who have fame, credibility and the holy grail – a big, responsive list! Even if you’re quite successful yourself, you need something to bring to the table.
A signature product that can be sold via affiliate link often will open the door to JV opportunities, whether they’re interviews, featured posts, appearances at live events and more.
Benefit #5 – Build your brand.
When chosen carefully, your signature product builds your brand and establishes your value proposition. You’ve gone beyond a simple logo and slogan to address the unique needs and wants of your target market.
Ideally, your target market definition will be based on more than the demographics and lifestyle of your clients. It will focus on a problem that you can solve. With your signature product, your clients solve this problem – or at least part of their most pressing problems. Your brand image becomes associated with problem-solving.
For more about these programs, check out a free call with Nicole Dean and Melissa Ingold (recording available if you register) TODAY: Why You’re Sitting on a Goldmine of Leads and How to Start Profitably Mining Your Business For Them http://budurl.com/hotprograms
Or you can purchase their program at a special investment: http://budurl.com/groupcoachproduct
This program comes with a 30-day guarantee so you can check it out risk-free.