Recently I was tuning into a call about the rise and fall of Kodak, the iconic camera brand. Analysts, academics and journalists have had a field day explaining what happened.
Of course a lot of blame was assigned -rightly – to Kodak’s bureaucratic structure an culture. While senior managers realized that the world was changing from film to digital, the message was hard to disperse in this giant company.Resistance to innovation was high, as was fear of conflict. Disagreement was not encouraged.
However, some people found another issue that contributed to Kodak’s many woes: the strong brand identity was hard to transfer.
It’s easy for solo-preneurs to fall into this trap and I’ve been there too. It’s something we rarely talk about – something I wish I’d known a long time ago! So I couldn’t resist making this video:
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