Often clients begin a consultation by saying, “I want a website just like this person. He’s so famous – I’m sure he’s got the keys to success!” Or, “I like this website from a competitor. Can we set up mine to look the same?”
Sometimes this approach makes a lot of sense. But sometimes the business you admire is at such a different stage, or targets such a different market, that this request just doesn’t make sense.
Even veteran business owners and marketers fall into this trap. They know they need a makeover and figure they can take advantage of the experiences of others.
The most successful websites begin with your experience. What feels right to you? Do you feel you’re trying to reach someone else’s goals?
