A few weeks ago someone sent me a message, “Do you do ghostwriting? We need a press release and an ebook.”
I hadn’t thought about it before but in some ways a lot of copywriting is ghostwriting plus.
And often you might wondoer, “If you write the copy, will my message sound authentic – will it sound like me?”
Here’s a video to answer those questions. What do you think – are copywriters ghosts? And why does professional copywriter sometimes seem even more authentic than copy written by the original business owner?