Video: Finding Time For Social Media Marketing
“OK, I’ve got a website. Where can I find time for social media marketing?” Several people raised this question recently so I created this video. Please leave comments here or on the YouTube site.
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“Implementing your online marketing strategy … and need questions answered?”
Developing an online marketing strategy can be challenging. But implementing the strategy can come to a grinding halt when you need a quick answer to the “how do I do this” question. The questions...
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3 essential online marketing guides (ridiculously low prices)
Recently I’ve gotten requests for information on some very specific topics – podcasting, wordpress set-up and creating passive income with info products. Good news – if you’ve been waiting to podcast,...
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Website Marketing: Lose the construction sign
Q: “My new website won’t be ready for several weeks. Meanwhile I want to start creating a presence on social media. When people go to my website, they’ll see a sign ‘Under Construction.’ Any other...
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Copywriting For Time-Starved Business Owners: “Use It Or Lose It”
That phrase, “Use it or lose it,” echoes through my mind a lot these days, for both copywriting and possessions. If you’ve been following me awhile, you know I moved to Philadelphia in 2011. Originally...
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Online Marketing: Brand vs. URL
When you create a new product, website or program, your first step often involves choosing your domain name. It’s like writing your name on the ID badge you’re going to wear to a networking event....
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The Hidden Magic of Copywriting: Becoming Invisible
Do you ever play the party game, “Imagine that you could have just one super power.” You might say something like “fly through the air,” “read people’s thoughts,” or (a popular choice) “become...
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Information Products and Consulting: Synergistic Path To Profits
If you’re reading this page, you probably know that passive income doesn’t mean doing nothing. It means you work once and get paid multiple times. When you get affiliate income, for instance, you might...
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3 Ways To Boost Your Creative Spark and Create Compelling Marketing Content
For online marketing of professional services, you need to write … and write a lot. You need to find topics that are fueled by your passion. But even the most enthusiastic, passion-driven person can...
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Video: 3 straightforward ways to identify your unique and profitable niche
One of the biggest challenges for new (and experienced) coaches involves finding your own unique and profitable niche. Your niche helps you create marketing materials that will have the greatest impact...
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Lead Generation Website: Your 5-Point Checklist
Frequently I’m asked, “What makes a website good?” For many people, the answer is, “A website that generates leads.” So what makes a website successful as a lead generator? It’s not about being...
View ArticleLead Generation Websites: 3 Common Myths
When you attract visitors to your website, statistics show that 77% will visit just once. Therefore, you need a website that will function as a lead generator. Yet all too often, we see business owners...
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Video: Generating Leads on Linked In
Like many people who are active on LinkedIn, I get many messages from my contacts – and sometimes from people with whom I have no connection. Often these messages are helpful and enjoyable – the...
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Email Marketing For Lead Generation and Relationship Building
Recently I saw this question posted on a forum: “I want to find an email marketing service with attractive templates. So many people are using blah bland templates for their messages and I want mine to...
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How To Create Giveaways That Generate Quality Leads
As part of your online strategy to boost lead generation, get more clients in your target market, and increase your own credibility and authenticity, offer a compelling “lead magnet:” a giveaway that...
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What do you think ..
I just created a new survey – please complete it (even if you’re just visiting). Take the survey here!
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5 Tips For A Cool Lead Magnet To Get More HOT Prospects in Your Pipeline
You probably already know this: The best way for service businesses to keep targeted prospects in the pipeline is to grow your optin list and mail to them regularly. To motivate website visitors to...
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Guest Post from Jeanette Cates: Should I Buy This Product?
Today’s Guest Post is especially valuable now because we’ll be seeing a lot of Memorial Day specials targeted to customers celebrating US Memorial Day. Guest Posts are presented by invitation only....
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You’ve got a brilliant message: now get people to listen and appreciate it!
You probably know this: To get more clients, it’s critical to come across as an expert who solves problems easily and who’s totally familiar with problems of your target market. Traditionally you’re...
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Do you have copy intuition?
Recently I was talking to a marketing pro – someone I really admire. We were talking about how different people stand out, based on their websites. I emailed over some links to four websites that...
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