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Branding Myth #4: “Your brand is like a luggage tag.”
Branding Myth #4: Your brand is like a luggage tag. It goes on EVERYthing: your get-acquainted calls, membership levels and workshop modules. This video explodes the myth that you have to brand...
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Don’t Make This Domain Name Mistake
Your brand will be promoted through content. The very first piece of copy you write will be your domain name. One of the biggest mistakes I see is choosing a domain name based on the negative...
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Ready to tweet your brand to the world? Here’s how …
In the past few weeks, I created a campaign to add followers and gain visibility on Twitter. Here’s what I’ve learned along the way: (1) Take a few moments to create a nice home page on Twitter. Create...
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Massive online content – minimum time
Do you ever get stuck trying to come up with ideas for your blog, Facebook posts, articles, and teleseminars? Will you be ready when a teleseminar host invites you to speak to a huge audience – if you...
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Great Things In Small Packages: Powerful Online Marketing Tools For $97 Or Less
If you’re tired of hearing big pitches for big-ticket items, you are not alone. Of course, you will often find value from paying thousands of dollars to big-name gurus. Sometimes the value is so great...
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Are you losing business by overdoing a good thing?
First, let me explain. I am the original “Leap before the net appears person.” No one has ever accused me of being timid or half-hearted. Risk-taking is in my blood. I’m not encouraging anyone to...
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Branding Myth #5: Video is fun but doesn’t build your brand
Branding Myth #5: Video? Fun but doesn’t do a thing for your brand. Of course you can build your brand with video! Online marketing places new emphasis on the visual, which means that videos can be a...
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Should you ask this qualifying question – and will you be ready when someone...
You’re talking to Teresa, who has identified some things that are missing on your website. You ask Teresa, “Do you do work in this area?” Teresa answers, “Sure! What’s your budget? Now stop for a...
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Branding Myth #6: The Movie Star Video
Thinking of making a video … with yourself as the star? There may be a better and MUCH easier way! Watch this video to discover the most effective video formats My next free teleseminar goes into this...
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Business Growth Mentors: Are They Worth Their Salt?
Many coaches and other service businesses find themselves frustrated with business growth. At that point, it’s not uncommon to turn to a mentor a/k/a business coach a/k/a marketing coach. But will you...
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Setting Up Your First Website
Q. Hey, Cathy: I’m just setting up a website. What should I do? A. First, don’t call the web designer yet! Write out a detailed description of your ideal client, if you haven’t already done so. Get...
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Can your brand be too much of a good thing?
Recently I was tuning into a call about the rise and fall of Kodak, the iconic camera brand. Analysts, academics and journalists have had a field day explaining what happened. Of course a lot of blame...
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Branding In Inches
Q: How do I brand myself? I need a name for my business and a workshop I’m giving. My field is wellness and weight loss. A: Weight loss doesn’t happen fast and neither does good branding. Your clients...
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“That vision thing…” Thoughts from Ali Brown
Ali published this article in her ezine and I’ve been recommending it widely. You don’t have to agree with every point to get the message: Take one step at a time. Clients tell me they often are...
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How NOT to Build Your Brand With Social Marketing 3 Ways
Are you ready to build your brand and grow your online presence? It’s tempting to grab these easy social marketing opportunities – but they’re actually a trap or scarcity and short-term results. You...
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Video: Choosing Your Biz Mentor: What’s MOST Important
When your business hits a wall or you just want to move faster, you might think of hiring a marketing coach or consulting. It’s often a good idea. But choosing a business mentor for your online...
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Conscious Copywriting by Lorrie Morgan-Ferrero
Lorrie Morgan-Ferrero has declared a copywriting renaissance!The old ways of copywriting – you know, the hype-y screaming stuff – has gone the way of the quill pen. Today people are smarter and more...
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Will your marketing message go viral? Here’s how to tell …
We keep hearing about videos that “go viral” on YouTube. Think of those funny cat videos, “United Breaks Guitars,” and the US Naval Academy stepping out “Gangnam Style. In his book, Contagious, Berger...
View ArticleHow To Hire A Copywriter: 3 Ways
Recently one of my wonderful clients said, “Cathy, I talked to some copywriters about my project. They were ready to go away and write. I want to work with someone who won’t just write … someone who...
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How To Grow Your Audience As An Amazing Teleseminar Guest
Want to grow your list? Get better known? Enhance credibility? As you probably know you can achieve all three of these objectives in just one appearance as a guest on a teleseminar. When you’re hosted...
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